Google Adwords Training

Google Adwords Training Fee: Rs.25,000/-

Google Adwords Training Course Duration: 6 Days

Who Should Attend this Google Adwords Training?

  1. SEO and SEM: Wanting to improve their industry skills
  2. Marketing Executives: Want to reduce PPC/CPC budget and want organic results too
  3. Webmasters: Want to increase traffic to their Websites
  4. Website Designers: Want to offer search engine marketing services to their clients

Scope & Objectives of  Google Adwords Training:

  1. Get top positions with specific words on leading search engines and reach global audience
  2. Market your website/ product internationally
  3. Experience the power of internet
  4. High Paid Salaries Jobs
  5. Extra Source of Income
  6. Freelance Working Facilities

Learning Outcome Benefits & Advantages Google Adwords Training:

  • Learn fundamentals of search engine marketing.
  • Learn step-by-step process for running online marketing campaigns in Google AdWords.
  • Learn the key features and capabilities of Google AdWords.
  • Learn to navigate through Google AdWords user interface.
  • Learn how to set up accounts, Ad campaigns, and Ad groups in Google AdWords.
  • Learn key strategies and tools to build targeted keyword lists.
  • Learn how to write Ads within Google AdWords.
  • Learn how to track Ad performance within Google AdWords.
  • Learn how to integrate Google Analytics with your Google AdWords account.
  • Learn how to leverage Google Analytics features for optimizing your marketing initiative.

Google Adwords Training Outline/Agenda

  • Overview of Search Engine Marketing
    • Understanding Search Engine Marketing (SEM)
    • Snapshot of SEM Industry
    • Advantages of SEM over Other Marketing Methods
    • Introduction to SEM Terminologies
    • Definitions and Significance of Important Parameters
    • Organic vs. Paid Traffic
    • Differentiate Your Services
    • Target and Segment Your Audiences
    • Understand Your Customers Pain Points
  • Introduction to Google AdWords
    • Getting Started with Google AdWords
    • Step 1: Signing Up for Google AdWords
    • Step 2: Set Time Zone and Currency
    • Step 3: Verify Your account
    • Step 4: Activating Your Account
    • Navigating through Google AdWords
    • User Interface Elements
    • Home Tab
    • Campaigns Tab
    • Opportunities Tab
    • Reporting Tab
    • Billing Tab
    • My Account Tab
    • Understanding Google AdWords Account Structure
    • AdWords Account
    • Campaign Level
    • AdGroups Level
    • Access Management
  • Working with Keywords
    • Building Keyword Strategy
    • Keyword Discovery and Keyword Research
    • Keyword Discovery
    • Keyword Research
    • Leveraging the Google Keywords Tool
    • Demo for the Google Keyword Tool
    • Focusing and Targeting Keywords
    • Broad Match
    • Phrase Match
    • Exact Match
    • Setting up Negative Keywords
  • Writing Ads in Google AdWords
    • Writing Effective Ads in Google AdWords
    • Call to Action
    • Value Proposition
    • Review of Google’s Guidelines
    • Understanding Google’s Text-Ad Structure
  • Creating and Managing Your Ad Campaigns
    • Creating Ad Campaigns
    • Creating AdGroups
    • Managing Campaign Settings
    • How to Edit, Pause, Delete, or Resume a Campaign
  • AdWords Reporting and Account Performance Reports
    • Generating Reports in Google AdWords
    • Step 1: Select Campaign
    • Step 2: Settings
    • Step 3: Choosing Report Details
    • Step 4: Activating Your Report
    • Step 5: Template, Scheduling, and Email
  • Integrating Google Analytics with Google AdWords
    • Tracking Online Marketing Campaigns through Google Analytics
    • Introduction to AdWords Reports in Google Analytics
    • Overview of Report Structure
    • AdWords Campaigns Report
    • Filtering AdWords Related Data in Google Analytics
    • Introduction to Custom Filters in Google Analytics