Effective Email Marketing

Email Marketing Training Fee: Rs.8,000/-

Email Marketing Training Course Duration: 8 Hours in 4 Days

Learning Outcome Benefits & Advantages Email Marketing Training:

  • Attract New Clients On Your Website
  • Get Your Current Clients To Call You More Often
  • Get More Sales For The “Other” Secondary Services You Offer
  • Turn Prospects Into Buyers
  • Use My Exclusive Lead Follow-Up System Via Email
  • How To Set Up Automatic Email Reminders For Your Clients
  • 4 Vital Compliances You MUST Make In All Your Emails Or Face Fines
  • Easy Ways To Plug In Emails For Your Clients

Email Marketing Course Outline / Agenda

  • Email Marketing And Spam
  • Building Your Email Marketing Lists
  • Setting Objectives For Your Email Campaigns
  • Case Studies, Examples And Tips
  • Legal Issues While Sending Emails
  • Developing Your Email Content And Creative
  • Ways To Send Your Emails Out To Your Subscribers
  • Measuring Your Email Marketing Success
  • Understanding The Basics – Deliverability Rates, Open Rates, Click-Through Rates – Benchmarks For Industry Sectors And Types Of Email
  • Planning Email Strategy – Where Can Email Be Most Effective In Your Marketing Mix? How To Integrate Email Into Broader Contact Strategies
  • Email Marketing Tools – Service Providers And Capabilities – How To Get The Best Out Of Them
  • Data Management – Data Capture Best Practice And Channels; Management And Storage; Compliance Regulations
  • Testing & Measurement – How To Use Testing To Improve Results, How To Set Up A Reliable Test, What To Measure
  • Optimization – Email Design For Best Results, Landing Page Best Practice Design
  • Newsletters – Putting Customers At The Center, How To Deliver Content They Want
  • How Email Marketing Companies are Working in Pakistan