Quick
SEO Guide! 12 Steps of Search Engine Optimization Process by Asif
Iqbal
By Asif Iqbal
There are just 12 simple steps to follow basic Search Engine Optimization
for SEO starters, expertise and in-depth knowledge of these steps
can take you to the expert level as well, this article has just
an overview of the basic SEO.
- Research and select appropriate keywords to target
- Effective page Title Tags
- Effective and optimized META Description Tag
- Effective and optimized META Keywords Tag
- Integrate search keywords within Website copy
- Web design elements to avoid ensuring your site is search engine
compatible
- Effective Alt Image attributes
- Effective and optimized text navigation menus
- Link titles and anchor link effectively
- Set up search engine friendly site architecture
- Creation of search engine friendly sitemap
- Robots.txt and its META tag
1- Research and select appropriate keywords to target
- Collect the business terms
- Check keywords relevancy with industry and conversion
- Check competition
- Check count on word tracker and Overture
- Make estimate traffic chart using Google Adwords
- Distribution of keywords on the basis of their weight
2. Effective page Title Tags
Title tag is the most important tag, almost all search engines evaluate
webpage with title tag and check the relevancy with other elements
of the page as well, and search engines also present results of
a search by displaying webpage titles as links in the first line
of each query result.
3. Effective and optimized META Description Tag
Description tag is the very important tag, search engines take webpage
description through this tag, though search engines don’t
give any importance to this tag in their ranking algorithms but
this tag can lead searchers to motivate and visit your website.
4. Effective and optimized META Keywords Tag
Keywords tag has lost its value, search engines keep getting smarter,
they have set their own criterion to identify web pages with their
relevancies, they take each word as “keyword phrase”
that is presented at webpage and they keep those words in priorities
with their densities. There is no harm in utilizing this tag for
marginally better results.
5. Integrate search keywords within Website copy
Since a very early stage of search engine revolution, search engines
were able to evaluate website with relevance to their content, though
they were not very efficient and intelligent like they are these
days, but they were able to read the content at website and content
still plays very important role in top ranking positions.
6. Web design elements to avoid ensuring your site is search engine
compatible
Usually a website is designed keeping few elements in mind such
as user friendliness, attractive design, beautiful flash animation,
easy navigation, client specific or functionality oriented. In fact
all these elements are very useful and important but what benefit
is your web site if it has no visitors, search engine compatible
websites are designed and developed keeping search engine policies
and algorithms in mind, which enable websites to be easily crawled
and understood by search engines.
7. Effective Alt Image attributes
Alternate text commonly referred to as Alt, is a text description
that can be added to the HTML tag that displays an image. The ALT
text is displayed by the browser when the cursor is moved over the
picture. If pictures are turned off in the browser, the Alt text
is automatically displayed instead.
8. Effective and optimized text navigation menus
Navigation is a very important part of any website; it gives guidelines
to website visitors and directs them to relevant part of the website.
9. Link titles and anchor link effectively
Link title is displayed text by the browser when cursor is moved
over the link.
An Anchor link is a little different from a hyperlink, a hyperlink
directs to a complete webpage but anchor link directs to a specific
area of a particular webpage, it may be at same page or different
page or even at different domain.
10. Set up search engine friendly site architecture
A Website's information architecture can greatly affect on its search
engine visibility. Specific page elements, such as the site navigation
scheme, and design technologies, such as CSS and JavaScript, can
interfere with search engines ability to spider a site.
11. Creation of search engine friendly sitemap
A site map helps visitors navigate large, complicated sites by showing
its entire structure. It is also used as a master diagram of the
Web site for Web designers.
12. Robots.txt and its META tag
Robots.txt is a file placed on your server to guide the various
search engine spiders not to crawl or index certain sections or
pages of your site. You can use it to prevent indexing totally,
prevent certain areas of your site from being indexes or to issue
individual indexing instructions to specific search engines.
About The Author
Asif Iqbal is a Research Analyst, eBusiness & eMarketing
Consultant, SEO Specialist, Trainer, Speaker and Author, specializes
in eBusiness, eMarketing, SEO, branding and promotion and has trained
dozens of qualified SEOs. He can be reached at asif@asif-iqbal.com |