Getting
Top Positions about More Hits? Thanks to Google Alert!
By ASIF IQBAL
How many of you think this way? Let me repeat my question, is
getting top positions about more hits to your website? I guess all
will answer in YES, but the truth is a bitter reality, thanks to
“Google alert”.
Getting King’s
place doesn’t mean more Money!
In the same manner getting top
positions doesn’t mean more hits to your website, when a website
comes at top place in search engine, what it shows? It has three
things to show, page title, description and website address. Site
title and description help searchers to motivate (to visit) or
reluctant (to leave).
Hard to justify with different Industries every time
It
takes years to understand one business properly, how can one expect
from SEOs should understand all industries? YES, SEOs understand
their JOB very well, most SEOs understand the common sense of
business.
To Understand clients’ industry/business and its term is just
like giving them the best outcomes, it will not only help to
communicate with Clients but this way SEOs can help them in correct
direction.
Why to Thanks Google Alert!
Google Alert is a very effective utility of Google, it tells us
about which websites are hits with search keyword phrase/s, it
really helped me knowing the fact that not all top ranked website/s
are hits, it’s about the best description tag that turns searchers
to click on that website/s, it doesn’t matter where website/s
ranked, you can experience it by yourself, http://www.asif-iqbal.com/seonewsletter/www.google.com/alert is
a free service, create your alerts and whenever you get alerts, try
to search with those mentioned keyword phrases and see the position
of the hit website/s.
How important is Description Tag?
Description tag can turn
searchers to be visitors, so you can guess how important description
tag is! Bringing websites to top positions require a lot of things
including healthy content, good link popularity, easy navigation,
logical site structure, clean html and relevant title/description
tags.
SEO efforts are not just to bring websites to top, bringing
website to Top is just one of the elements of SEO efforts. A SEO
involvement is the 2nd heaviest involvement than website owner.
Understanding Clients Business…
- Understand clients target audience and market
- Select the best keyword phrases according to product/services,
keeping target audience in mind
- Focus on the most relevant keyword phrases
- Recheck all keywords by "Reverse Engineering Process",
either the selected keyword phrases give the exact traffic your
clients require or not
- Write “Title”, title belongs to keywords, try to include
relevant keyword phrase within the limit of 60 to 70 Characters
- Write "Description Tag", description tag is very
important bringing traffic and converting visitors into customers,
it belongs to products and services, write is according to
products and services, it has to be central idea of the page and
site
Motivate SE Searchers!
Searchers are never the less
important than Visitors, it’s easy to motivate visitors than
searchers, a visitor visit a page but a searcher view collectively
not more than four lines of title, description and website address.
Do you know?
Who your searchers are…
What they must be
looking for…
What description your website is showing off after
search…
On Which page your searchers are directed…
If you still miss some answers of above mentioned questions, you
should be able to find out all, after knowing all answers, you can
easily motivate your searchers to hit your website.
About The Author
Asif Iqbal is a Researcher,
SEO, Trainer, Speaker and Author, specializes in branding and
promotion, pioneer of SEO industry in Pakistan, and has trained
dozens of quality SEOs. He can be reached at asif@asif-iqbal.com |
