Getting
Top Positions about More Hits? Thanks to Google Alert!
By Asif Iqbal
How many of you think this way? Let me repeat my question, is getting
top positions about more hits to your website? I guess all will
answer in YES, but the truth is a bitter reality, thanks to “Google
alert”.
Getting King’s
place doesn’t mean more Money!
In the same manner getting top positions doesn’t mean more hits
to your website, when a website comes at top place in search engine,
what it shows? It has three things to show, page title, description
and website address. Site title and description help searchers to
motivate (to visit) or reluctant (to leave).
Hard to justify
with different Industries every time
It takes years to understand one business properly, how can one expect
from SEOs should understand all industries? YES, SEOs understand their
JOB very well, most SEOs understand the common sense of business.
To Understand clients’ industry/business and its term is
just like giving them the best outcomes, it will not only help to
communicate with Clients but this way SEOs can help them in correct
direction.
Why to Thanks Google Alert!
Google Alert is a very effective utility of Google, it tells us about
which websites are hits with search keyword phrase/s, it really helped
me knowing the fact that not all top ranked website/s are hits, it’s
about the best description tag that turns searchers to click on that
website/s, it doesn’t matter where website/s ranked, you can
experience it by yourself, www.google.com/alert
is a free service, create your alerts and whenever you get alerts,
try to search with those mentioned keyword phrases and see the position
of the hit website/s.
How important is Description
Tag?
Description tag can turn searchers to be visitors, so you can guess
how important description tag is! Bringing websites to top positions
require a lot of things including healthy content, good link popularity,
easy navigation, logical site structure, clean html and relevant title/description
tags.
SEO efforts are not just to bring websites to top, bringing website
to Top is just one of the elements of SEO efforts. A SEO involvement
is the 2nd heaviest involvement than website owner. Understanding
Clients Business…
- Understand clients target audience and market
- Select the best keyword phrases according to product/services,
keeping target audience in mind
- Focus on the most relevant keyword phrases
- Recheck all keywords by "Reverse Engineering Process",
either the selected keyword phrases give the exact traffic your
clients require or not
- Write “Title”, title belongs to keywords, try to
include relevant keyword phrase within the limit of 60 to 70 Characters
- Write "Description Tag", description tag is very important
bringing traffic and converting visitors into customers, it belongs
to products and services, write is according to products and services,
it has to be central idea of the page and site
Motivate SE Searchers!
Searchers are never the less important than Visitors, it’s
easy to motivate visitors than searchers, a visitor visit a page
but a searcher view collectively not more than four lines of title,
description and website address.
Do you know?
Who your searchers are…
What they must be looking for…
What description your website is showing off after search…
On Which page your searchers are directed…
If you still miss some answers of above mentioned questions, you
should be able to find out all, after knowing all answers, you can
easily motivate your searchers to hit your website.
About The Author
Asif Iqbal
is a Researcher, SEO, Trainer, Speaker and Author, specializes in
branding and promotion, pioneer of SEO industry in Pakistan, and has
trained dozens of quality SEOs. He can be reached at asif@asif-iqbal.com |