Google
Morning! Google Afternoon! Google Evening! Google Everywhere!
By Asif Iqbal
Why and how much Google is Getting Important, either you are Businessman,
Doctor, Engineer, Software Professional, SEO or Housewife, you tend
to google every time. Google is more or less an integral part of
our online life now. Google has become the biggest brand on internet,
it’s still a seven year old kid and has surpassed young and
healthy fellows like Microsoft and Yahoo!
Google Means the World!
Google means everything for almost everybody, you ask from it, it’ll
serve you with the best. Google People intent to capture all World’s
Information at one single platform, one can guess how big they aim
to be! Thought Google hasn’t get 10% of its Goal but still it’s
the Biggest Online Database. It serves to everybody including Businessmen,
Visitors, Professionals and Competitors as well.
- To Visitors: Google is their Genie, which can serve them
anything they want without spending any penny.
- To Business Owners and Advertisers: Google is their God
father, which provides them immense quality traffic every moment.
- To Competitors: Google is their Teacher, which sets new
Trends, it’s competitors try to follow the same way as it
does, try to learn from Google.
Google Loyalty!
Google is basically a Search Engine that has built enormous Loyalty
with its Visitors through its consistent quality, reliability, innovation
and simplicity. Whatever Google is going to experiment, people already
trust that it’s going to be big and very reliable. That’s
why thousands of people get dependent on Google.
Google to Follow!
Well, it’s not easy to follow Google’s way, because Google
always believes on Research and Innovations, how can it be restricted
to Search only? It had started Testing and Launching New Services
and Tools for better user Experiences. Its BETA Launched Services
and Tools got Mega Success and surprised big players like Microsoft
and Yahoo!
Secret of Google Success!
David C. Drummond, Google's Vice President, Corporate Development,
according to him there are four factors as the key to Google's success:
- Technology: Along with its innovative approach to page ranking,
Google is a purpose-built hardware company, building all its own
servers from components it buys directly for their manufacturers.
According to Drummond, Google now operates the world's largest
distributed computer system.
- Business Model Innovation: By perfecting the nature of targeted
ads, Google not only has created a highly effective revenue generator,
it has produced what it hopes to be a better experience for its
users. It is Google's goal to make their targeted ads at least
as relevant and useful to users as the search results themselves.
- Brand: According to Drummond, a European study recently determined
Google to be the number one most recognized worldwide brand. Indeed,
Google has become a verb ("I can't wait to get home and Google
him") which poses real challenges to a company seeking to
protect the strength of its mark.
- Focus on the User Experience: Product decisions at Google are
driven by optimizing for the user experience first and for revenue
second. The folks at Google firmly believe that the better the
user experience, the more easily money will follow.
Google Info
The Google name was chosen to represent the gigantic amount of material
available on the Web. It comes from "googol" the number
1 followed by 100 zeros.
For more http://www.google.com/intl/en/about.html
Google History
Google was created by two Stanford students, Larry Page and Sergey
Brin. In 1996, they developed BackRub, a search engine that analyzed
the "Back Links" the number of web links that pointed
to that page. With an investment from Andy Bechtolsheim, a Sun founder,
and others, Google Inc. was founded in September 7, 1998.
For more http://www.google.com/corporate/history.html
Google Tools and Services
Google has launched dozen of Desktop and Web Tools and Services,
though majority of services and tools are still beta but they are
very effective, here is a list of google tools and services http://www.google.com/intl/en/options/
About The Author
Asif
Iqbal is a Researcher, SEO, Trainer, Speaker and Author,
specializes in branding and promotion, founder of 5icreations,
Inc. Pakistani
SEO Outsourcing Company that outsource to US, UK, Canada and
Australia. He can be reached at asif@asif-iqbal.com
|