Google
Morning! Google Afternoon! Google Evening! Google Everywhere!
By Asif Iqbal
Why and how much Google is Getting Important, either you are
Businessman, Doctor, Engineer, Software Professional, SEO or
Housewife, you tend to google every time. Google is more or less an
integral part of our online life now. Google has become the biggest
brand on internet, it’s still a seven year old kid and has surpassed
young and healthy fellows like Microsoft and Yahoo!
Google Means the World!
Google means everything for almost everybody, you ask from it,
it’ll serve you with the best. Google People intent to capture all
World’s Information at one single platform, one can guess how big
they aim to be! Thought Google hasn’t get 10% of its Goal but still
it’s the Biggest Online Database. It serves to everybody including
Businessmen, Visitors, Professionals and Competitors as well.
- To Visitors: Google is their Genie, which can serve
them anything they want without spending any penny.
- To Business Owners and Advertisers: Google is their God
father, which provides them immense quality traffic every moment.
- To Competitors: Google is their Teacher, which sets new
Trends, it’s competitors try to follow the same way as it does,
try to learn from Google.
Google Loyalty!
Google is basically a Search Engine that has built enormous
Loyalty with its Visitors through its consistent quality,
reliability, innovation and simplicity. Whatever Google is going to
experiment, people already trust that it’s going to be big and very
reliable. That’s why thousands of people get dependent on
Google.
Google to Follow!
Well, it’s not easy to follow Google’s way, because Google always
believes on Research and Innovations, how can it be restricted to
Search only? It had started Testing and Launching New Services and
Tools for better user Experiences. Its BETA Launched Services and
Tools got Mega Success and surprised big players like Microsoft and
Yahoo!
Secret of Google Success!
David C. Drummond, Google's Vice President, Corporate
Development, according to him there are four factors as the key to
Google's success:
- Technology: Along with its innovative approach to page
ranking, Google is a purpose-built hardware company, building all
its own servers from components it buys directly for their
manufacturers. According to Drummond, Google now operates the
world's largest distributed computer system.
- Business Model Innovation: By perfecting the nature of
targeted ads, Google not only has created a highly effective
revenue generator, it has produced what it hopes to be a better
experience for its users. It is Google's goal to make their
targeted ads at least as relevant and useful to users as the
search results themselves.
- Brand: According to Drummond, a European study recently
determined Google to be the number one most recognized worldwide
brand. Indeed, Google has become a verb ("I can't wait to get home
and Google him") which poses real challenges to a company seeking
to protect the strength of its mark.
- Focus on the User Experience: Product decisions at
Google are driven by optimizing for the user experience first and
for revenue second. The folks at Google firmly believe that the
better the user experience, the more easily money will follow.
Google Info
The Google name was chosen to represent the gigantic amount of
material available on the Web. It comes from "googol" the number 1
followed by 100 zeros.
For more http://www.google.com/intl/en/about.html
Google History
Google was created by two Stanford students, Larry Page and
Sergey Brin. In 1996, they developed BackRub, a search engine that
analyzed the "Back Links" the number of web links that pointed to
that page. With an investment from Andy Bechtolsheim, a Sun founder,
and others, Google Inc. was founded in September 7, 1998.
For
more http://www.google.com/corporate/history.html
Google Tools and Services
Google has launched dozen of Desktop and Web Tools and Services,
though majority of services and tools are still beta but they are
very effective, here is a list of google tools and services http://www.google.com/intl/en/options/
About The Author
Asif
Iqbal is a Researcher, SEO, Trainer, Speaker and Author,
specializes in branding and promotion, founder of 5iCreations (Pvt.) Ltd. Pakistani
SEO Outsourcing Company that outsource to US, UK, Canada and
Australia. He can be reached at asif@asif-iqbal.com |
