How Well
Your Website Can Communicate with Search Engines?
By Asif Iqbal
Search engines don't talk with websites directly, they use bots
to communicate with websites, their bots come to websites and start
reading the websites, whatever they read at websites they go back to
search engines carrying the messages and store those messages in
search engine’s database.
Search Engines are NOT Human
Beings!
Search engines view websites with different prospects. They don’t
have eyes to analyze beautiful colors and animations, don’t have
ears to listen music and don’t have feelings to fall in love with
your catchy slogans. Apart of all these disabilities they can
evaluate your website better than a human being.
When you develop or going to get your website developed, what
things you should keep in mind? Being website Owner you might think
of website design and content, being Webmaster you might think of
easy navigation and flexibility of website. You might be missing one
very important aspects of search engine positioning, and that is how
search engine is viewing your website?
What Things Search
Engines Like at Your Website?
Good communication can increase the performance, it applies the
same to search engines, if your website can communicate well enough
to create good impression to search engines, your website will be
facilitating with high rankings then, here is a list of elements
search engines like.
- Validated and Optimize Code
- Rich Content
- Unique URL of Each Webpage
- Plain URLs
- Proper Internal Linking
- Healthy Incoming Links
- Text Based Navigation
- Neat Table Structure
- Good Directory and File Structure
- Proper Headings, Subheadings, Captions
- Title, Meta Tags and Alt Tags
- Robots.txt
What Things Search Engines Dislike at
Your Website?
Take care of the elements which can hurt your view to search
engines, thought each search engine has its own criteria of viewing
websites but all major search engines dislike these mentioned
elements.
- Broken Links
- Invalid Code
- JavaScript
- Orphan Links, Images and Files
- Under-construction Page/es
- Pop ups
- Redirectors
- IP Tracking
- Dynamically Generated Pages
- Frames
- Same Background and Font Colors
- Multi Nested Table Structure
Search engine bots crawl website with different time frame
period, it depends upon how frequently your website updates? Each
search engine has its own time frequency to crawl websites, now you
know what things do matter to search engines, take care of them so
that your website can delivery its message well enough to get top
rankings.
Best of luck :)
About The Author
Asif Iqbal is a Researcher, Analyst, SEO, Trainer, Speaker
and Author, specializes in search engine optimization, branding and
promotion, and has trained dozens of quality SEOs. He can be reached
at asif@asif-iqbal.com |
