What
to do when website ranking stuck? How to keep improving positions
in google, yahoo and msn?
By Asif Iqbal It is seen many times that website rankings get
stuck and some times started going down. Is it due to lack of SEO
knowledge? Weak link popularity? Poor content? Pathetic coding?
There must be a way to get things going. In this article you’ll
come to know what makes your web ranking stuck and how to improve
your rankings!
Search Engine Minimization!
The term search engine optimization is not valid specially after
Google’s Florida update, in that update google introduced
a new term called “Over Optimization” and it’s
very well known today. Well there is no measurement tool to analyze
either the practice is optimized or over optimized that’s
why SEO should go for search engine minimization, what is search
engine minimization? Search engine minimization is a technique that
deals with basics and its primary purpose is to get the website
listed in top 500 website rather looking directly for top 5 placements.
Focus on the Competitors!
When your website rankings stuck and you are short of ideas, what
to do? How to move forward? The very first thing you should do is
to not worry, but don’t get relax it’s time to keep
an eye on your competitors, observe the top 5 competitors and the
top 5 above of your rankings that means 10 for each keyword, look
at them and try to find out either there is something missing what
you are doing or your competitors are very intelligent enough. Your
competitors can make you learn the best lesson sometimes.
There are certain areas in search engine optimization which should
be improved with time, if you don’t take care of those elements,
your website will be out-dated and miss-fit in front of your competitors,
since all your competitors are fighting for top positions.
On Going Content Improvisation
Look at the content either your website has fresh original content
with balanced keyword density, content is still king, never ignore
the value of quality content, you can compare keyword density balance
with your competitors.
Active Link Building Campaign
The more inbound qualified links your website has the better position
it will get, never let your link building campaign die, link popularity
is like oxygen for life, try to find out more relevant and qualified
incoming links, permanent and one way links will be obviously preferable
than temporary reciprocal links.
Optimized, Validated and Error Free Coding
Your website code is one of the very important element of your
search engine ranking, you must check your website code for quality
assurance periodically, sometimes everything looks fine but you
never know your competitors, they might be doing something very
special which you might have ignored.
Some other Tips to Get an Extra Edge over Your Competitors
- Increase domain registered period for at least next five years
- Keep the same address at website and at domain registration
- Apply proper formation technique such as H1, H2, Bold, Bullets…
- Don’t miss Alt tags
- Don’t miss title tags for image base links
- Proper directory and file structuring
About The Author
Asif Iqbal is a Researcher, Analyst, SEO, Trainer, Speaker
and Author, specializes in search engine optimization, branding
and promotion, and has trained dozens of quality SEOs. He can be
reached at asif@asif-iqbal.com
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