How to
Write Effective Title Tags for Better Positioning
By Asif Iqbal
Title tag is the most important part of your web page, which is
normally neglected by most webmasters and designers, in fact there
are few SEOs who think optimizing “Title Tag” is worthless. Title
tag plays very important role in page optimization and in this
article you’ll learn how to optimize it.
What Is The Title Tag?
It’s an HTML tag use as a title or heading of the web page, it
shows input text on the blue bar at the web page, it is declared at
the beginning of the webpage under head tag.
Example: <title>Your Home Page Title</title>
Why Is The Title Tag Important?
Title tag is the most important tag, almost all search engines
evaluate webpage with title tag and check the relevancy with other
elements of the page as well, and search engines also present
results of a search by displaying webpage titles as links in the
first line of each query result.
Tips To Write Effective Page Title:
- Try to place your most important keyword phrase at the
beginning of the tag
- Use your primary keyword phrase in the title tag at least once
- Avoid using the same words multiple times
- Use plural form of keyword phrase, specially which includes
complete singular word in it (Example: manufacturers)
- Use sentence case for keyword phrase but keep preposition in
lower case
- Keep your title tag’s limit under 70 to 90 characters, longer
sentences won’t give any value but they can be hurdle in deep
crawl of your web page
- Avoid using special characters such as ! @ # $ ^ & * ( }[
| ? /
- Avoid using stopping words such as or, and , with, for, by,
etc
- Use unique title tag for each page, since each page has unique
content
- Make your title interesting and "compelling" to the reader to
convince them why they should click there
About The Author
Asif
Iqbal is a Research Analyst, eBusiness & eMarketing
Consultant, SEO Specialist, Trainer, Speaker and Author, specializes
in eBusiness, eMarketing, SEO, branding and promotion and has
trained dozens of qualified SEOs. He can be reached at asif@asif-iqbal.com |