Improve
Link Popularity and Develop a Successful Link Building Campaign
(Part 1)
By Asif Iqbal
Incoming links are like votes in election for your website but
it’s not like majority is authority, quality incoming links are
considered more valuable than poor links even if you have 1000s. One
quality link is equal to 100 poor links, in this article you’ll come
to know how to get qualified links which can strengthen your website
ranking and also how to build successful link building campaign.
Do you want to waste your hard earn money on getting poor
incoming links to your website? Even if you don’t spend money, are
you ready to spend your valuable time focusing on those irrelevant
incoming links pointing to your website? Choice is yours!
Mistakes You Should Avoid When Link Building
It’s never too late to focus on the right direction to get
qualified incoming links. Now look at the mistakes why majority of
the people go wrong when they start link building. They misuse their
money and valuable time, here is a list of the few major mistakes
that you should avoid in link building.
1- Focus on Quantity than Quality: if you are looking for
healthy amount of incoming links rather qualified ones, you should
focus on getting quality and qualified links. Don’t go for amount,
it’s the quality of incoming links that will bring your website at
1st page
2- Link Exchange or Reciprocal Links: Link exchange or
reciprocal links should be avoided specially after Google big daddy
update
3- Ignorance of Check and Balance for Links: If you don’t
check and balance your listings periodically, you may lose your hard
gain incoming links
4- Purchase Bulk Links: Search engines become very
intelligent these days, you can’t make them fool by purchasing bulk
links, because search engine check your incoming links frequency as
well with time
5- Paid Links: Paid links can be very
healthy but if they are used as a part of the strategy, if you have
no idea of how many paid links you are going to have, that can
create big upset in your overall link building campaign
Do You Have Categorized and Simplified Database?
In link building campaign, your database is your key to success,
it is the backbone of your overall link building strategy. If you
have a poor database, which is not categorized and simplified, you
can’t be comfortable from your link building strategy.
Try to have categorized and simplified database, make a master
database with following mentioned fields.
Important Fields for Master Database for any Link Building
Campaign
- URL
- Direct Link (Direct Link of Submission or Registration)
- Industry Type (Show Biz, Construction, Telecommunication…)
- Link Type (One Way, Reciprocal, Paid)
- Link Style (Anchor link, Title Hyper Link, URL Link, Vote
Link)
- Link Period (1 Year or Life time)
- PageRank (1, 2, 3…10)
- Title Limit (Characters Limit)
- Description Limit (Characters Limit)
- Keywords Limit (Characters Limit)
-
Let Everything Come to Your Master Database!
Now your master database (structure) is ready, what’s next? You
need to make it valuable by inserting data to it, it requires an
on-going updates. Don’t let anything go away, if it’s not required
right now that’s ok, you might need it for your future projects.
It’s a two part article series, in next part (Part 2) you’ll come
to know, how to make a successful link building strategy, linking
types, styles and their weights for you link building campaign.
About The Author
Asif
Iqbal is a Research Analyst, eBusiness & eMarketing
Consultant, SEO Specialist, Trainer, Speaker and Author, specializes
in eBusiness, eMarketing, SEO, branding and promotion and has
trained dozens of qualified SEOs. He can be reached at asif@asif-iqbal.com |