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January 2007 Issue

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Optimizing Wrong Keyword or Phrase for Right Website with all Your Efforts

By Asif Iqbal

Keywords are gateways through which your website is going to be visited from search engines users, those visitors can be filtered by keywords. Every single keyword or phrase has its target audience, in fact you can evaluate your visitors through keywords such as your visitor’s mind set, psychology, type, age group, interest and intension. If you have selected wrong keywords for your website, it could hurt your eBusiness badly.

What is a Keyword or Phrase?

A keyword or phrase is a single or group of words which is used to construct a search statement to find information by search engine users. It was popularized during the early days of search engine development, as it was not possible to ask natural language questions and find the desired sites.

Keywords are Gateway of Your eBusiness!

It really doesn’t matter how good your SEO Practices are? Or how good your SEO Strategy is? If you are failed to get right kind of traffic at your website. Keywords are the gateway for any website on internet, and with wrong keywords success can never be achieved.

Wrong Keyword or Phrase

There can be many definitions of wrong keywords, such as a wrong keyword or phrase is a keyword or phrase which is irrelevant with services or products of website, which has poor conversion of visitors into paying customers, and which is failed to bring targeted and focused traffic to website.

Wrong Keywords are not Bad Keywords

Wrong keywords are invaluable keywords for any website, they don’t have any worth for website, whereas bad keywords are those which are not searched or hardly searched by search engine users.

Why Waste Quality Time on Wrong Keywords?

Selecting wrong keyword or phrase is the biggest mistake for any SEO campaign, even if you have achieved top ranking on those wrong keywords, it will be waste of your energy and efforts. All your efforts are going to lead you no where if you have a wrong direction, keywords set directions for your efforts, selecting them in quick time will end up giving you nothing. Time is the real money, keywords can be updated anytime but what to do with the time spent on promoting wrong keywords, it’s just wasted. One can get frustrated if doesn’t have desirable results specially in the initial stage for any website, that’s why it doesn’t matter how much time you spent on selecting keywords but make sure that you select the best keywords.

Why Wrong Keywords are selected?

Majority of wrong keywords have good search counts, because they are comparatively search better than specific keywords, that’s why they get selected sometimes by website owner or by SEOs. But results come up after the first quarter or session when they failed to boast sales or right kind of traffic. It’s not the traffic that makes a keyword or phrase wrong it’s the conversion that makes it wrong.

Keywords Lead Your Website to Success!

These are the keywords which lead your website a successful eBusiness or eCommerce business, they can lead you to hell too, you have to be very careful selecting them, after all you or your assigned marketers are going to put their all efforts to bring your website on top of those keywords.

Specific and Focused Keywords will pay you!

Why get crazy of traffic and ask for everything, for example if you provide search engine optimization services then you should select keywords like “seo services, search engine optimization services, seo outsourcing, seo outsourcing”. And you should avoid selecting keywords like “seo or search engine optimizer”, because people typing “seo or search engine optimizer” may be searching for freelance seo or searching for definition of seo and won’t be interested in your services, they will come to your website and go without making any purchase.

About The Author

Asif Iqbal is a Research Analyst, eBusiness & eMarketing Consultant, SEO Specialist, Trainer, Speaker and Author, specializes in eBusiness, eMarketing, SEO, branding and promotion and has trained dozens of qualified SEOs. He can be reached at asif@asif-iqbal.com