How
to Write Effective META Description Tag for Better Positioning in
Yahoo and Msn
By Asif Iqbal
Description tag is another useful meta tag which takes prominent
place at your web site’s header. There are SEOs who think that there
is no worth using this meta tag, but majority of them still agree
that this meta tag helps in optimizing websites for Yahoo and Msn,
in this article you’ll learn how to effectively utilize it.
What Is The Meta Description Tag?
It’s an HTML tag use to feed description to search engines, it
gives description of webpage to search engines, it is declared after
title tag of the webpage under head tag.
Example: <meta name=”description” content=“Your Home Page
Description”>
Why Is The Description Tag Important?
Description tag is the very important tag, search engines take
webpage description through this tag, though search engines don't
give any importance to this tag in their ranking algorithms but this
tag can lead searchers to motivate and visit your website.
Tips To Write Effective Page Description Tag:
- Describe your complete webpage in one single line or in a
small paragraph
- Forget about keywords, focus on “call to action” words with
respect to page relevancy
- Avoid covering complete website in one paragraph, try to focus
on page
- Use unique description tag for each page, since each page has
unique content
- Keep your description tag’s limit under 225 to 250 characters,
longer sentences won’t give any value but they can be hurdle in
deep crawl of your web page
- Avoid using special characters such as ! @ # $ ^ & * ( }[
| ? /
- Avoid all capital letter, try to use sentence case
- Use motivational lines so that your listing will be clicked
comparatively better than your competitors
- Don’t misguide search engine visitors, write what is available
there at the page
About The
Author
Asif Iqbal is a Research Analyst, eBusiness
& eMarketing Consultant, SEO Specialist, Trainer, Speaker and
Author, specializes in eBusiness, eMarketing, SEO, branding and
promotion and has trained dozens of qualified SEOs. He can be
reached at asif@asif-iqbal.com |
