SEO / Internet Marketing Workshop
In Association with Pakistan Software House Association (P@SHA)
and Pakistan Software Export Board (PSEB)
Speakers: AUSAF ALI KHAN and ASIF IQBAL
Venue: (Shalimar) Pearl Continental Hotel, Karachi - Pakistan
Dates: July 25 - 26, 2006
Event Organizer: Chillizone Limited
Available Seats: 50
Workshop Duration: Four (4) Hours/2 Days
Who Should Attend?
- Marketing Executives: Assigned to promote their company's or
client's Websites
- Webmasters: Want to increase traffic to their Websites
- Small Business Owners: Want to learn how to promote their Websites
on search engines
- Owners of e-Commerce Websites: Want to increase paying customer
conversion ratio of their websites visitors
- Website Designers: Want to offer search engine marketing services
to their clients
- SEO and SEM: Wanting to improve their industry skills
- Fresh Graduates: Want to learn SEO in preparation for starting
their own SEO business or applying for a job as an SEO or SEM
Scope & Objectives:
- Core Awareness of Search Engines and Optimization of the Websites
- Get top positions with specific words on leading search engines
and reach global audience
- Market your website/ product internationally
- Experience the power of internet
- High Paid Salaries Jobs
- Extra Source of Income
- Freelance Working Facilities
Learning Outcome Benefits & Advantages:
- Ability to Promote and Handle Own Websites in Search Engines
like google, yahoo, msn…
- Dos and Don’ts of Website Development and Designing
- Capability of Understanding Search Engine Workings
- Overview of Latest Search Engine Optimization Techniques
- Understanding of Online Marketing Strategies and Implementations
- Difference of Manual and Automated Submissions, Monitoring,
Reporting
- Understanding of Business Oriented Websites
- Approaching to International Market
- Realizing the Power or Value of Internet
- Online Target Market Identification
- Identification of Competitors
- Understanding of Online Surfers Psychology
What You Will Learn / Agenda:
Day One
1. Who is online?
2. Statistics of Global online population
3. Why go online?
4. Internet usage charts
5. Comparisons of offline media and online media
6. Online retail sales charts for 2005
7. Online consumer spending charts
8. Reasons for a Website
9. How People Find Your Website?
10. Typical Website Lifecycle
11. Let’s have a look at the possibilities of internet marketing
12. Online Promotion By Cost Of Acquisition
13. Introduction to search engine optimization (SEO)
14. SEO scope in Pakistan
15. Overview of important search engines and directories
16. An overview of what search engines consider to be "spam"
17. Research and select appropriate keywords to target
Day Two
18. Effective page Title Tags
19. Effective and optimized META Description Tag
20. Effective and optimized META Keywords Tag
21. Integrate search keywords within Website copy
22. How to optimize each page of your Website step-by-step
23. Web design elements to avoid ensuring your site is search
engine compatible
24. Effective Alt Image attributes
25. Effective and optimized text navigation menus
26. Link titles and anchor text effectively
27. Set up search engine friendly site architecture
28. Optimizing a frames-based site
29. Creation of search engine friendly site map
30. Robots.txt and its META tag
31. Optimizing dynamic and database-driven Websites
32. Optimizing a site designed in Flash
33. Optimizing a graphic-heavy Website
34. Building site's link popularity
35. Submit your site to important search directories
36. Monitor your search rankings and site traffic
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