Course Title: "SEO BASIC COURSE"

Course Duration: 6 Weeks

Who Should Attend?

• Marketing Executives: Assigned to promote their company's or client's Websites
• Webmasters: Want to increase traffic to their Websites
• Small Business Owners: Want to learn how to promote their Websites on search engines
• Owners of e-Commerce Websites: Want to increase paying customer conversion ratio of their websites visitors
• Website Designers: Want to offer search engine marketing services to their clients
• Fresh Graduates: Want to learn SEO in preparation for starting their own SEO business or applying for a job as an SEO or SEM

Scope & Objectives:

• General Awareness of Search Engines and Optimization of the Websites
• High Paid Salary Jobs
• Extra Source of Income
• Freelance Working Facilities

Learning Outcome Benefits & Advantages:

• Understanding of Basic SEO terms and techniques
• Familiarity with SEO tools
• Basic Html Concepts
• Website Testing and Analysis
• SEO Formatting Techniques
• Content Optimization Techniques
• Internal and External Linking Techniques
• Search Engine Submission Techniques
• Blogs and RSS Overviews
• Competitors Analysis
• SPAM SEO Techniques
• Importance of Domain Name and Hosting
• Web Statistics Understanding
• Uploading and Downloading of Website

Course Outline/Agenda

1. Introduction
2. Basic Concepts of SEO Terms
3. Website Downloading and Uploading
4. Basic Html Concepts
5. Website Testing and Analysis
6. SEO Formatting Techniques
7. Keyword Phrase and their Value
8. Basic Content Optimization
9. Internal and External Linking
10. Quiz
11. Blogs and RSS
12. Search Engine Submission
13. Competitors Analysis
14. Web Hosting and Domain
15. Website Statistics
16. SPAM or Black hat SEO Practices
17. Learn from Your Competitors
18. On Going Efforts
19. SEO Automation and Implementation
20. What Next?