Speakers: ASIF IQBAL and AZHAR IQBAL Venue: Pearl Continental Hotel, Karachi - Pakistan Dates: May 5 - 6, 2007 Event Organizer: 5iCreations, Inc. and A.I. Training & Consultancy
Available Seats: 50 Workshop Duration: Four (4) Hours/2 Days Registration Fee: Rs.5000/-
Who Should Attend?
Marketing Executives: Assigned to promote their company's or
client's Websites
Webmasters: Want to increase traffic to their Websites
Small Business Owners: Want to learn how to promote their Websites
on search engines
Owners of e-Commerce Websites: Want to increase paying customer
conversion ratio of their websites visitors
Website Designers: Want to offer search engine marketing services
to their clients
SEO and SEM: Wanting to improve their industry skills
Fresh Graduates: Want to learn SEO in preparation for starting
their own SEO business or applying for a job as an SEO or SEM
1. Reasons for a Website
2. How People Find Your Website?
3. Typical Website Lifecycle
4. Let’s have a look at the possibilities of internet marketing
5. Online Promotion By Cost Of Acquisition
6. Introduction of Horizontal, Vertical and Meta Search Engines
7. Difference B/W Search Engine and Directory
8. Basic Elements of a Website
9. How Search Engines Take Information from Your Website?
10. What Information in Your Website is Important for Search Engines?
11. Hosting & Domain Registration Role in SEO?
12. Importance of Website Structure
13. How much is Internal and External Linking Valuable for Your Website?
14. What is the Place of Content in SEO?
15. How to Select Keywords for Your SEO Campaign?
16. How to Develop a Successful SEO Campaign
17. How to Monitor Your SEO Activities?
18. What to do with Your Website Statistics?
19. How to find more Links for Your Website?
20. How Your Competitors Help You do the Right Things for You?
21. In Which Areas Automation can Help You?
22. Introduction to search engine optimization (SEO)
23. An overview of what search engines consider to be "spam"
24. Research and select appropriate keywords to target
25. Effective page Title Tags
26. Effective and optimized META Description Tag
27. Effective and optimized META Keywords Tag
28. Integrate search keywords within Website copy
29. How to optimize each page of your Website step-by-step
30. Web design elements to avoid ensuring your site is search engine compatible
31. Effective Alt Image attributes
32. Effective and optimized text navigation menus
33. Link titles and anchor text effectively
34. Set up search engine friendly site architecture
35. Optimizing a frames-based site
36. Creation of search engine friendly site map
37. Robots.txt and its META tag
38. Optimizing dynamic and database-driven Websites
39. Optimizing a site designed in Flash
40. Optimizing a graphic-heavy Website
41. Building site's link popularity
42. Submit your site to important search directories
43. Monitor your search rankings and site traffic
Creating a blog is easy but managing a
successful blog is something every Blogger
wants, a Blogger’s success depends on
the amount of audience that Blogger is
known to and repeated traffic is the most
valuable.....
News & Press Releases
SEO/Internet Marketing
Workshop
Mega Event for SEOs, Web Desig-
ners, Developers, Content Writers,
Businessmen and Entrepreneurs is
going to be held on August 16,
2008 at Marriot Hotel, Karachi
Pakistan.
