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All Pakistan SEO / Internet Marketing Workshop

Speakers: ASIF IQBAL and AZHAR IQBAL
Venue: Pearl Continental Hotel, Karachi - Pakistan
Dates: May 5 - 6, 2007
Event Organizer: 5iCreations, Inc. and A.I. Training & Consultancy

Available Seats: 50
Workshop Duration: Four (4) Hours/2 Days
Registration Fee: Rs.5000/-

Who Should Attend?

• Marketing Executives: Assigned to promote their company's or client's Websites
• Webmasters: Want to increase traffic to their Websites
• Small Business Owners: Want to learn how to promote their Websites on search engines
• Owners of e-Commerce Websites: Want to increase paying customer conversion ratio of their websites visitors
• Website Designers: Want to offer search engine marketing services to their clients
• SEO and SEM: Wanting to improve their industry skills
• Fresh Graduates: Want to learn SEO in preparation for starting their own SEO business or applying for a job as an SEO or SEM

Scope & Objectives:

• Core Awareness of Search Engines and Optimization of the Websites
• Get top positions with specific words on leading search engines and reach global audience
• Market your website/ product internationally
• Experience the power of internet
• High Paid Salaries Jobs
• Extra Source of Income
• Freelance Working Facilities

Learning Outcome Benefits & Advantages:

• Ability to Promote and Handle Own Websites in Search Engines like google, yahoo, msn…
• Dos and Don’ts of Website Development and Designing
• Capability of Understanding Search Engine Workings
• Overview of Latest Search Engine Optimization Techniques
• Understanding of Online Marketing Strategies and Implementations
• Difference of Manual and Automated Submissions, Monitoring, Reporting
• Understanding of Business Oriented Websites
• Approaching to International Market
• Realizing the Power or Value of Internet
• Online Target Market Identification
• Identification of Competitors
• Understanding of Online Surfers Psychology

What You Will Learn / Agenda:

Day One (Concepts)

1. Reasons for a Website
2. How People Find Your Website?
3. Typical Website Lifecycle
4. Let’s have a look at the possibilities of internet marketing
5. Online Promotion By Cost Of Acquisition
6. Introduction of Horizontal, Vertical and Meta Search Engines
7. Difference B/W Search Engine and Directory
8. Basic Elements of a Website
9. How Search Engines Take Information from Your Website?
10. What Information in Your Website is Important for Search Engines?
11. Hosting & Domain Registration Role in SEO?
12. Importance of Website Structure
13. How much is Internal and External Linking Valuable for Your Website?
14. What is the Place of Content in SEO?
15. How to Select Keywords for Your SEO Campaign?
16. How to Develop a Successful SEO Campaign
17. How to Monitor Your SEO Activities?
18. What to do with Your Website Statistics?
19. How to find more Links for Your Website?
20. How Your Competitors Help You do the Right Things for You?
21. In Which Areas Automation can Help You?

Day Two (Details)

22. Introduction to search engine optimization (SEO)
23. An overview of what search engines consider to be "spam"
24. Research and select appropriate keywords to target
25. Effective page Title Tags
26. Effective and optimized META Description Tag
27. Effective and optimized META Keywords Tag
28. Integrate search keywords within Website copy
29. How to optimize each page of your Website step-by-step
30. Web design elements to avoid ensuring your site is search engine compatible
31. Effective Alt Image attributes
32. Effective and optimized text navigation menus
33. Link titles and anchor text effectively
34. Set up search engine friendly site architecture
35. Optimizing a frames-based site
36. Creation of search engine friendly site map
37. Robots.txt and its META tag
38. Optimizing dynamic and database-driven Websites
39. Optimizing a site designed in Flash
40. Optimizing a graphic-heavy Website
41. Building site's link popularity
42. Submit your site to important search directories
43. Monitor your search rankings and site traffic