Step by Step SEO Process
7 Step SEO Process by SEO Company in Pakistan
June 24th, 2009Scope of Search Engine Optimization (SEO) in India and Pakistan
June 24th, 2009Search Engine Optimization (SEO) is meant to increase the visibility of the website in search engines. The better the SEO technique, higher is the visibility of a website on Google, DMOZ, Yahoo, AltaVista, Dogpile and other search engines. Of these, Google is the current ruler, hence most SEO efforts are directed towards attaining high Page Rank on google.com. For a commercial website it means a lot. If your website is not getting traffic, means that website is not getting visitors and it directly means that website is not able to sale any thing. Just because a website is not getting visitor it won’t be able to fulfill the desire of its owner.
Websites will always require visitors and for that we will have to do the search engine optimization, so that visitors can come to the websites and we can convert them into customers.
However, this concept of SEO is being misused by many writers and content developers. For instance, when a keyword is typed, lot of websites crop up which have little relationship with the topic you are searching for. This is because many sites are peppered with popular keywords, not only in their content, but also in Meta tags just to achieve high ranking in google.com. This is commonly known as spam.
Today, mostly all website owners are interested in SEO because of the increasing knowledge about the benefits of SEO. Professionals are interested in learning SEO because of the money associated with it.
Now an era has arrived when people are looking for there own websites, and they are also aware from the fact that it should have good visibility too. Hence, demand of website design and development and SEO is increasing day by day. As the number of websites will increase demand for SEO will also increase. Hence, I can see a good prospect of search engine optimization in India and Pakistan in near future.
Also from the market point of view, work of SEO is quite costly in western countries, and it is quite cheaper in India. Hence, people are use to outsource there work to India. They use to take work from there and then outsource it to India or Pakistan so that they can get the work done in a cheaper rate, and they can get good cost for it. Hence, scope of SEO in India and Pakistan in near future is quite good.
What is Google PageRank (PR)?
June 24th, 2009Google PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).
The name “PageRank” is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.
Google Page Rank Formal
Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it: the link it has is much higher valued. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links.
Search Engine History
June 24th, 2009
| Year | Engine | Event |
|---|---|---|
| 1993 | Aliweb | Launch |
| JumpStation | Launch | |
| 1994 | WebCrawler | Launch |
| Infoseek | Launch | |
| Lycos | Launch | |
| 1995 | AltaVista | Launch |
| Open Text Web Index | Launch | |
| Magellan | Launch | |
| Excite | Launch | |
| SAPO | Launch | |
| 1996 | Dogpile | Launch |
| Inktomi | Founded | |
| HotBot | Founded | |
| Ask Jeeves | Founded | |
| 1997 | Northern Light | Launch |
| Yandex | Launch | |
| 1998 | Launch | |
| 1999 | AlltheWeb | Launch |
| GenieKnows | Founded | |
| Naver | Launch | |
| Teoma | Founded | |
| Vivisimo | Founded | |
| 2000 | Baidu | Founded |
| Exalead | Founded | |
| 2003 | Info.com | Launch |
| 2004 | Yahoo! Search | Final launch |
| A9.com | Launch | |
| Sogou | Launch | |
| 2005 | MSN Search | Final launch |
| Ask.com | Launch | |
| GoodSearch | Launch | |
| 2006 | wikiseek | Founded |
| Quaero | Founded | |
| Ask.com | Launch | |
| Live Search | Launch | |
| ChaCha | Beta Launch | |
| Guruji.com | Beta Launch | |
| 2007 | wikiseek | Launched |
| Wikia Search | Launched | |
| Blackle.com | Launched | |
| 2008 | Powerset | Launched |
| Viewzi | Launched | |
| Cuil | Launched | |
| Boogami | Launched | |
| LeapFish | Beta Launch | |
| VADLO | Launch | |
| Sperse! Search | Launch | |
| Dhoondho | Launched | |
| 2009 | Bing | Launched |
How Search Engines Work?
June 24th, 2009A search engine operates, in the following order
- Web Crawling
- Indexing
- Searching
Web search engines work by storing information about many web pages, which they retrieve from the WWW itself. These pages are retrieved by a Web crawler (sometimes also known as a spider) — an automated Web browser which follows every link it sees. Exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed (for example, words are extracted from the titles, headings, or special fields called meta tags). Data about web pages are stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas others, such as AltaVista, store every word of every page they find. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it. This problem might be considered to be a mild form of linkrot, and Google’s handling of it increases usability by satisfying user expectations that the search terms will be on the returned webpage. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.
When a user enters a query into a search engine (typically by using key words), the engine examines its index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document’s title and sometimes parts of the text. Most search engines support the use of the boolean operators AND, OR and NOT to further specify the search query. Some search engines provide an advanced feature called proximity search which allows users to define the distance between keywords.
The usefulness of a search engine depends on the relevance of the result set it gives back. While there may be millions of webpages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the “best” results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve.
What is Search Engine Optimization (SEO)?
June 24th, 2009Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
We can also say that it’s a process of making your website search engine friendly, so is to get the targetted search engine visitors to your website through keywords.
Step by Step SEO Process
June 24th, 2009Website Optimization & Marketing Services
We have developed a six-step process for obtaining top rankings in the search engines through our website marketing services.
The following is an outline of our website optimization process:
1- Research Keywords
The first thing we do is create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. We begin with your input on what your most important keywords are, then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. This helps us target the right words—the ones that will actually deliver customers to your website.
2- Analyze Competitors
We then determine what your top competitors are doing in regards to search engine optimization. We look at how many links they have, where they are getting those links and the keywords they are optimizing their websites for. This gives us the edge to see what is working to get top results for your keywords so we can improve up on those strategies and move your site above your competitors in the search engines.
3- Develop Search Strategy
After careful analysis of your competitors, we will formulate a strategy for improving your overall search engine visibility. We will lay out a step-by-step plan for what needs to happen to move your site to achieve optimal results for your keywords.
4- Optimize Website Content
Based on your chosen keywords, we will make the necessary adjustments to your website to include important keyword phrases in the right places. This will enable your site to show up for your selected keywords. We will also make recommendations for additional content or keyword-related topics to include on your website to attract additional keyword search traffic.
5- Link Building
Links from other websites are a very important part of getting your site ranked well in the search engines. We recruit links to your website from various sources. We submit your site to the most appropriate categories in all the major web directories. We then identify additional niche directories to submit your site to including local and industry-specific sites. Additional links are obtained from online press releases, articles and other sources. Link building is an ongoing process that must be done continually to stay ahead of the competition.
6- Monitor and Adjustments
Each month we provide ranking reports to track the status of your site in the search engines. We monitor your website traffic, paying close attention to where the traffic is coming from and which keywords people use to find your website. We are able to analyze which keywords are most effective in generating leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.