September 2007

Effective and optimized META Keywords Tags

By Asif Iqbal

Meta keywords tags are not very effective for major search engines, it is always suggested to have them instead of avoiding, a website should be optimized for all search engines not just for the BIG Three. This particular tag doesn’t require thinking process, one needs to put pre-selected keywords in it, keeping few given guidelines in mind.

What Is The Meta Keywords Tag?

It’s an HTML tag use to feed keywords to search engines, it helps search engines to identity the webpage relevance with respect to supplied keywords, it is declared after description tag of the webpage under head tag.

Example: <meta name=”keywords” content=“Your Keyword1, Your Keyword2”>

Is The Keywords Tag Still Important?

Not exactly, keywords tag has lost its value, search engines get smarter these days, they have set their own criteria to identify web pages with their relevancies, they take each word as “keyword OR phrase” present at webpage and they keep those words in priorities with their densities. There is no harm in utilizing this tag for better results.

How to Hide Keywords from Your Competitors?

If you use this tag, then obviously your competitors are going to know where you are focusing and what are your primary keywords? You should use KEYWORDS in BITS, distribute PHRASES into SINGLE KEYWORD, remove DUPLICATE keywords, keep all keywords UNIQUE.

Tips To Write Effective Page Description Tag:

  • Optimize for relevant keywords
  • Use group of relevant keywords on a particular webpage
  • Put only those keywords which are focused on webpage
  • Don’t put all keywords in this tag
  • Don’t repeat keywords in this tag
  • Don’t use misspell keywords
  • Use keywords with small case letter
  • Each individual page should be optimize for less than 10 keywords