November 2006

SEO Copy Writing Techniques – Why Content is Still King? (Part 1)

By Asif Iqbal

Writing is very specialized skill, it has different styles when it comes to different medias such as paper, television and web/internet, creative writers have no boundaries, no rules to write… but when it comes to get reward of their written material in search engines, they have to adopt certain guidelines, certain rules with standards so that their written stuff can get decent number of audience.

What is SEO Copy Writing?

SEO copywriting is nothing but just a topical writing where content writers always write for topics / sub-topics and those topics or sub-topics are called Keyword Phrases. There are some other techniques with this, which are kept in mind when writing for search engines, but whatever they write is topical as a result search engines can easily understand them and give them the most valuable positions. There is a proper procedure & technique for SEO Copy Writing which will be discussed later on in this article.

Why Content is Still King?

There is a very obvious answer to this question, content is still king because content is the major source of conveying message to search engine. Search engines read the content and then realize the importance of the content, they their-self understand the purpose of the website and then compare it with other related websites in their database, on the basis of your website’s content your website is given some rank in search engines, it could be at 1st page and could be at 100th page. There are plenty of other elements but content is one of the very important aspect of your website optimization, whenever writing for your website, keep in mind that your website is going to be evaluated not only by human but search engine’s bots as well.

How to Balance Copy Writing Keeping Users and Search Engines in Mind

Website copy can be liked and disliked at the same time by different human readers, there are plenty of external things that effect on human mind when reading such as mood, time, easy & flowery language and interests. But to search engines it’s entirely a different thing, they are built on artificial intelligence that’s why it doesn’t matter how difficult the words are, how boring the topic is, they have to read your written content time and mood can’t stop them.

I would never recommend writing for search engines, in fact search engines will never like it. Search engines have a very clear policy and that is “whatever is important for human readers is also important for search engines” that’s why always try to facilitate your readers but there is a simple guideline for search engines by following that you can make sure to balance your well written copy writing for both Human readers and Search Engines.

Who should I Write for Search Engines OR for Visitors?

Another very interesting question, there are many content writers who are worried to either write for search engines OR for website visitors? The answer is very simple, search engines don’t like them to feed, that’s why focusing on search engines is only a waste of time. But you can’t ignore search engines, since search engines are based on pre-defined algorithm (artificial intelligence) and they are compelled on certain things, such if your website code is not search engine friendly then search engines will be finding difficulty to read and understand website content. Content writers should focus on writing for website visitors but keeping search engines standards in mind, so that their content will have good impact on search engines.

Well Targeted Written Content is more valuable

Whatever you are going to write, search the right term to use, it may happen that your written content will get good rankings on certain keyword phrase but what if that keyword phrase is not searchable in search engines. That’s why you make sure that your written content should be well targeted, to search most searched keyword phrase in search engines, and you can use WordTracker or Keyword Discovery

It’s a two part article series, in next part (Part 2) you’ll come to know, SEO Copy Writing Techniques, Does and Don’ts of Writing, How to Develop a Successful SEO Copy Writing Strategy.