June 2006

What to do when website ranking stuck? How to keep improving positions in google, yahoo and msn?

By Asif Iqbal

It is seen many times that website rankings get stuck and some times started going down. Is it due to lack of SEO knowledge? Weak link popularity? Poor content? Pathetic coding? There must be a way to get things going. In this article you’ll come to know what makes your web ranking stuck and how to improve your rankings!

Search Engine Minimization!

The term search engine optimization is not valid specially after Google’s Florida update, in that update google introduced a new term called “Over Optimization” and it’s very well known today. Well there is no measurement tool to analyze either the practice is optimized or over optimized that’s why SEO should go for search engine minimization, what is search engine minimization? Search engine minimization is a technique that deals with basics and its primary purpose is to get the website listed in top 500 website rather looking directly for top 5 placements.

Focus on the Competitors!

When your website rankings stuck and you are short of ideas, what to do? How to move forward? The very first thing you should do is to not worry, but don’t get relax it’s time to keep an eye on your competitors, observe the top 5 competitors and the top 5 above of your rankings that means 10 for each keyword, look at them and try to find out either there is something missing what you are doing or your competitors are very intelligent enough. Your competitors can make you learn the best lesson sometimes.

There are certain areas in search engine optimization which should be improved with time, if you don’t take care of those elements, your website will be out-dated and miss-fit in front of your competitors, since all your competitors are fighting for top positions.

On Going Content Improvisation

Look at the content either your website has fresh original content with balanced keyword density, content is still king, never ignore the value of quality content, you can compare keyword density balance with your competitors.

Active Link Building Campaign

The more inbound qualified links your website has the better position it will get, never let your link building campaign die, link popularity is like oxygen for life, try to find out more relevant and qualified incoming links, permanent and one way links will be obviously preferable than temporary reciprocal links.

Optimized, Validated and Error Free Coding

Your website code is one of the very important element of your search engine ranking, you must check your website code for quality assurance periodically, sometimes everything looks fine but you never know your competitors, they might be doing something very special which you might have ignored.

Some other Tips to Get an Extra Edge over Your Competitors

  • Increase domain registered period for at least next five years
  • Keep the same address at website and at domain registration
  • Apply proper formation technique such as H1, H2, Bold, Bullets…
  • Don’t miss Alt tags
  • Don’t miss title tags for image base links
  • Proper directory and file structuring