July 2006

Improve Link Popularity and Develop a Successful Link Building Campaign (Part 1)

By Asif Iqbal

Incoming links are like votes in election for your website but it’s not like majority is authority, quality incoming links are considered more valuable than poor links even if you have 1000s. One quality link is equal to 100 poor links, in this article you’ll come to know how to get qualified links which can strengthen your website ranking and also how to build successful link building campaign.

Do you want to waste your hard earn money on getting poor incoming links to your website? Even if you don’t spend money, are you ready to spend your valuable time focusing on those irrelevant incoming links pointing to your website? Choice is yours!

Mistakes You Should Avoid When Link Building

It’s never too late to focus on the right direction to get qualified incoming links. Now look at the mistakes why majority of the people go wrong when they start link building. They misuse their money and valuable time, here is a list of the few major mistakes that you should avoid in link building.

1- Focus on Quantity than Quality: if you are looking for healthy amount of incoming links rather qualified ones, you should focus on getting quality and qualified links. Don’t go for amount, it’s the quality of incoming links that will bring your website at 1st page

2- Link Exchange or Reciprocal Links: Link exchange or reciprocal links should be avoided specially after Google big daddy update

3- Ignorance of Check and Balance for Links: If you don’t check and balance your listings periodically, you may lose your hard gain incoming links

4- Purchase Bulk Links: Search engines become very intelligent these days, you can’t make them fool by purchasing bulk links, because search engine check your incoming links frequency as well with time

5- Paid Links: Paid links can be very healthy but if they are used as a part of the strategy, if you have no idea of how many paid links you are going to have, that can create big upset in your overall link building campaign

Do You Have Categorized and Simplified Database?

In link building campaign, your database is your key to success, it is the backbone of your overall link building strategy. If you have a poor database, which is not categorized and simplified, you can’t be comfortable from your link building strategy.

Try to have categorized and simplified database, make a master database with following mentioned fields.

Important Fields for Master Database for any Link Building Campaign

  1. URL
  2. Direct Link (Direct Link of Submission or Registration)
  3. Industry Type (Show Biz, Construction, Telecommunication…)
  4. Link Type (One Way, Reciprocal, Paid)
  5. Link Style (Anchor link, Title Hyper Link, URL Link, Vote Link)
  6. Link Period (1 Year or Life time)
  7. PageRank (1, 2, 3…10)
  8. Title Limit (Characters Limit)
  9. Description Limit (Characters Limit)
  10. Keywords Limit (Characters Limit)

Let Everything Come to Your Master Database!

Now your master database (structure) is ready, what’s next? You need to make it valuable by inserting data to it, it requires an on-going updates. Don’t let anything go away, if it’s not required right now that’s ok, you might need it for your future projects.

It’s a two part article series, in next part (Part 2) you’ll come to know, how to make a successful link building strategy, linking types, styles and their weights for you link building campaign.